Josh May unit 3 and 21 prep

Fonts Vs typefaces font and typeface are two terms that are often incorrectly interchangably A font is one particular weight and style of a larger typeface typefaces are categories comprised of many different fonts Serif -these are identifiable by small lines on the edge of letters to make it esier to read in print Sans serif -these are identifiable because they dont have a serif attached to them so they display more clearly on websites The modern typeface is characterised by variance between thin and thick bold lines in lettering Monospaced Monospaced fonts have larger spaces between each letter it is designed to look like a typewriter The font used here is sans serif. It is used here as the target audience is young teenage boys aged 13-18 and it makes it much easier for them to be able to read it clearly and understand it as it's a very simple font.

Photographs have to have -good subject -good lighting -Good composition rule of thirds Centre of interest: a photograph should have a strong focal point. determine what it is before composing your photo Simplicity: keep compositions simple, avoiding busy background that distracts from a subject Subject off centre: place a subject slightly off-centre rather than in the middle of a photo divide your frame into 9 equal parts by creating a grid that is composed of both horizontal and vertical lines Leading lines - if a scene has strong lines, make sure the lines lead the eye into the frame rather than out of it. The lines should lead to the main point of interest View points/angles Vary angles: shoot at varying angles to capture a subject from a different view point. move the camera higher or lower than you usually do. For a dramatic effect, take some photos from a birds eye or worms eye view Dramatic lighting - adds interest to a photo Silhouettes - subj

audience- 16-40 people who like cars  bleed body copy byline classified advertising Caption/anchorage coverline cover mount display advertising editorial feature Article font header headline lead main picture masthead puff piece pug pull quote sidebar Strapline Skyline

Once an outline idea or concept has been created for an original media product this needs to be documented so that the client can read about it The proposal should cover the purpose of the media product together with details of the form, genre, content, target audience, resources required and what distribution/marketing methods will be used Form, genre and content Types (music, film, lifestyle) Interview, columns, features, reviews front styles layout convention images Gender Race Age Class Ethnicity Distribution and marketing methods synergy online presence social media cross promotion advertising I am intending to make a grime magazine we aim to make a large scale magazine with a worldwide audience to bring more focus onto the London grime scene and our unique selling point is each week we give a list of the top 5 new up and coming artists of that week along with a scannable QR code with the link to their newest albums. We aim to have a loyal readership

Demographics: Gender - men or women who will purchase different products through colour  Race - Use a certain race to sell things  Age - is the difference of age and sell retro thing to older people  Class -  a person social standing and the price of products  Ethnicity - a persons ethnical background they might buy things based on the ethnicity of the person selling it  World cup - target men and boys as the primary audience  Vouge - target women aged 18-40 targeting the middle class white british women  Heat - a tabloid targeted at women in the middle to lower class aged 18-40  Top Gear - targeted at white British men aged 12-35 in the middle lower class  Horse and hound - Target white men aged 20-80 in the upper to middle class  Muse - Aimed at white British men aged 18 - 40   

The uses and gratification theory  The uses and gratification theory assumes audiences actively seek out media to satisfy individual needs Information finding out info - seeking advice - satisfying curiosity and general interest - learning; self education - gaining a sense of security through knowledge personal identity Finding reinforcements for personal values - finding models for behaviour - Identifying with valued others - gaining insight into ones self entertainment Escapism - Relaxing - filling time - emotional release - sexual gratification integration and social interaction gaining insight into circumstances of others; social empathy - I identifying with others - Finding a basis of conversation - having a substitute for real life companionship

Hackney Homerton Enfield Edmonton Tottenham Kilburn Wilsden Cricklewood harlsden Kensal rise Hampstead tiverton Stratford Newham wood green Totteridge mill hill Northolt The underworld Camden 02 Kentish town North London has a wide variety of music from music from the classical halls of the royal Albert hall to the music from the streets in the 02 Kentish town there is a lot of difference in the music there is in North London providing for everyone