Target audience

The uses and gratification theory 

The uses and gratification theory assumes audiences actively seek out media to satisfy individual needs

Information

finding out info - seeking advice - satisfying curiosity and general interest - learning; self education - gaining a sense of security through knowledge

personal identity

Finding reinforcements for personal values - finding models for behaviour - Identifying with valued others - gaining insight into ones self

entertainment

Escapism - Relaxing - filling time - emotional release - sexual gratification

integration and social interaction

gaining insight into circumstances of others; social empathy - I identifying with others - Finding a basis of conversation - having a substitute for real life companionship